ABOUT
An identity and immersive brand world for RUN2RAVE, an 8K run that transforms into a rave, uniting sport, music, and community. Centered on shared euphoria, the system features a custom wordmark inspired by techno brutalism, hazy atmospheric visuals, and a color-coded structure adaptable across global editions.
NAVIGATE
R2R Oakland, 2023
R2R Paris, 2024
R2R Mono Display Typeface, 2025
R2R Seoul, Now In Progress
TEAM
Taylor Loutsis Creative Director
Andrew Burgess-Vargas Designer
Ryan Stewart Designer
ROLE
Identity, Art Direction, Type Design,
Print, Motion, Social
RECOGNITION
The Brand Identity Exclusive Feature
SEGD Awards Finalist
ABOUT
For the Paris activation, an expansion to the color palette was introduced, allowing the identity to remain consistent in form while becoming site-specific in hue.
NAVIGATE
R2R Oakland, 2023
R2R Paris, 2024
R2R Mono Display Typeface, 2025
R2R Seoul, Now In Progress
ABOUT
A custom typeface was developed with global diacritics in mind, extending the formal codes of the original wordmark from the first two activations. Designed as a modular and adaptable system for future activations, it reflects the steady rhythm shared by running strides and techno beats.
NAVIGATE
R2R Oakland, 2023
R2R Paris, 2024
R2R Mono Display Typeface, 2025
R2R Seoul, Now In Progress